Sales Leadership ยท Portland, Maine

Your sales reps don't need another course.
They need someone who shows up.

Most small companies have a sales rep or two and nobody leading them. Twenty-three years of sales leadership, working directly with your people every week — setting goals, following up, and telling you the truth about what's happening.

Book a Call See the Programs
23+
Years in sales leadership
Monthly
One-on-ones with every rep
Weekly
Group sessions, not one workshop
Daily
Where the weekly goal gets done
The best sales reps follow up. Most don't.

And as the owner of the company, you don't have the time to make sure they are. That's where I come in.

Three Ways In

Pick the one that fits your team.

Your reps join a small cross-industry group, or I run sales leadership inside your company, or I work one-on-one with the person leading the team. Same rhythm underneath — goals set out loud, real follow-up, and someone who shows up every week.

For Individual Reps

Accountability Group

Your reps join a small cross-industry group. One hour a week, a goal they answer for out loud, and a monthly thirty minutes that's one hundred percent about them.

  • Weekly one-hour group call — 5–6 reps, max 2 per company
  • Monthly 30-minute one-on-one per rep
  • Quarterly check-in form to you
  • Month four: two weeks tracking where their selling hours actually go
  • Maine-based employers may qualify for State of Maine training funds
$500Per person / month · 6 months
See how it works
For a Whole Team

Fractional Sales Leadership

The same rhythm, built around one company — your goals, your expectations, your vocabulary. Plus a weekly hour with you or your sales leader.

  • Weekly one-hour call, your team only
  • A weekly hour with you or your sales leader
  • Monthly one-on-ones, quarterly check-ins
  • Optional training manual in your brand kit
From $4,000Per month · Scaled to team size
See how it works
For One Senior Leader

The Executive Partner

One-on-one for the person running the team — a GM, a sales leader, or a strong rep who was just handed a team and has nobody to think out loud with.

  • Two 60-minute sessions a month
  • Reachable between sessions
  • Quarterly check-in for whoever is paying
  • Strict confidentiality, stated up front
$1,250Per month · 6 months
See how it works
One or two repsPut them in a room with people from outside your walls — Accountability Group. Capped at two from any one company, so it stays genuinely mixed.
A whole teamYou want the program run in your company's language, with a weekly hour of your own — Fractional Sales Leadership.
One senior leaderA GM or manager who needs a thinking partner, not a curriculum — The Executive Partner.
The Problem

You already know follow-up is the gap.

01

The seat is empty

You have reps and no sales leader — and a real one costs six figures before you've sold anything.

02

Or the seat is filled wrong

The person leading has never carried a bag. They're managing, not coaching, because nobody ever coached them.

03

And you don't have time

You're running the company. You can't be the one chasing whether a rep followed up on Tuesday.

Projects

Bigger problems than a weekly call.

Twenty-three years of experience across consumer packaged goods, hospitality, and real estate — distributor management, key account presentations, pricing strategy, market launch plans, and sales team structure. When the question is how the whole sales organization should be built, that's project work, not coaching.

See the project list
Annual business planning
Brand pitches
Distributor management
Key account presentations
Pricing strategy
Market launch plans
Sales team structure
Fractional leadership
Who You're Working With

Matt Welch

Twenty-three years in sales — regional and national sales manager, multidisciplinary teams, strategic campaigns that moved real revenue. I played an instrumental role in catapulting Allagash Brewing Company to the 20th largest craft brewery in the nation.

Since then I've worked with clients across consumer packaged goods, hospitality, real estate, and beyond. What I care about most is building a culture of accountability — the kind where people set a goal out loud and answer for it a week later.

Twenty-three years in and the part I still look forward to most is the moment a rep stops guessing — when the thing we worked on last week actually lands, and they know exactly why it worked. That's the whole job for me. I like this work, and it shows up in the room every week.

More about Matt
Matt Welch
What People Say

Sales is a team sport.

“
A strategic thinker, Matt is always looking for ways to improve processes to increase workflow. In a room full of big ideas, his were often implemented with measurable success. He thrives in a fast-paced environment and effortlessly manages complex logistics, priorities, and professional relationships.
Naomi Neville
Program Manager · Managed Matt directly for 10+ years
“
He is not ever satisfied with just “a win” but instead works hard to identify what aspects of a successful strategy can be replicated and built into organizational behaviors, resulting in sustained and consistent success.
Billy Morrissey
Florida Power & Light · Worked alongside Matt for 10 years
“
His exceptional leadership skills and ability to inspire others were evident in every project we worked on together. Matt had tremendous passion for his company. He is a natural leader with excellent communication abilities and a strategic mindset.
Craig Corthell
Sales Manager, CMA · Distributor partner for 10+ years

Let's talk about your team.

Tell me how many reps you have and what you want them working on. Fifteen minutes will tell us both whether this fits.

Book a Call Email Matt