Most small brands have a sales rep or two and nobody leading them. Twenty-three years of sales leadership in consumer packaged goods — distributors, retailers and key accounts — working directly with your people every week, setting goals, following up, and telling you the truth about what's happening.
The best sales reps follow up. Most don't.
And as the owner of the company, you don't have the time to make sure they are. That's where I come in.
Your reps join a small cross-industry group, or I run sales leadership inside your company, or I work one-on-one with the person leading the team. Same rhythm underneath — goals set out loud, real follow-up, and someone who shows up every week.
Your reps join a small cross-industry group. One hour a week, a goal they answer for out loud, and a monthly thirty minutes that's one hundred percent about them.
The same rhythm, built around one company — your goals, your expectations, your vocabulary. Plus a weekly hour with you or your sales leader.
One-on-one for the person running the team — a GM, a sales leader, or a strong rep who was just handed a team and has nobody to think out loud with.
You have reps and no sales leader — and a real one costs six figures before you've sold anything.
The person leading has never carried a bag. They're managing, not coaching, because nobody ever coached them.
You're running the company. You can't be the one chasing whether a rep followed up on Tuesday.
Distributor selection and management, key account presentations, pricing strategy, trade spend, market launch plans and sales team structure. When the question is how the whole sales organization should be built, that's project work, not coaching — scoped one at a time, quoted as a fixed fee before anything starts.
I've sat in both seats. I know what your distributor actually needs from you, what you should be demanding back, and where the friction between you is costing both sides money.
Most people advising you on that relationship have only ever seen it from one side — which is exactly why the advice usually only works for one side.
I'm turning the worksheets I use with brands into free tools you can use yourself. Want something specific? Tell me what would help your team.
Tell me how many reps you have and what you want them working on. Fifteen minutes will tell us both whether this fits.